Having an entrepreneurial mindset is what led to my current position as an angel and venture investor. However, along the way, I’ve turned my craft into a series of teachable insights through writing as well.
The internet offers a wealth of information that is accessible to the majority of the world, ripe with different opinions and perspectives on the same topic. Establishing yourself as an authority in your child is no easy task, but understanding how to get to the point of publishing your knowledge can help.
Here are some tips on how to get your start writing about your business or related field of expertise:
- Establish your audience
You can’t only write about what you’re interested in, you need to write for an audience that is going to consume and enjoy your content. That’s why you need to establish who your audience base is. As the old business adage goes: “If you try to appeal to everyone, you’ll appeal to no one.”
Don’t be afraid to keep it niche – the more specific you are about a subject, the more you’re likely to attract the right audience. Keep a close eye on your client base and the people who interact with your social media.
- Know your message
Before you even start writing, you need to know what you’re trying to achieve. Are you just sharing information? Are you explaining a difficult concept? Or are you trying to inspire your readers to act on something? Knowing what your key message is will help you determine what you write about.
- Avoid unnecessary jargon
Every field is going to have acronyms and technical terms. They can be useful when your reader already knows the lingo – but if your aim is to write for people outside of your field, you need to limit the jargon-speak. Use the full-form version of an acronym before switching over to shorthand, or if you absolutely have to use jargon, make a point to at least elaborate on it. Remember, you want to expand your readership over time, so making your written word accessible is ideal.
- Don’t overdo it
There’s nothing wrong with getting into intricate, technical subjects. However, a big mistake often made in the writing world is running sentences on for too long and typing paragraph after paragraph. While it can’t always be avoided, making information quick and digestible can help ensure a reader actually takes the time to go through the entire article. Make your sentences short and to the point, paragraphs informative but brief, etc. The easier it is to get to the point, the more likely you are to keep readers on the page.
- Proofread
Even the most well-versed professionals can make mistakes when writing. Luckily, even if you don’t have an editor on hand, there are plenty of extensions you can use that will automatically proofread your work. Also, it’s beneficial to give all of your work a read-through before you consider publishing.